Binance and Coinbase, one of the most popular cryptocurrency exchanges in the world, have changed their names. Here are their new names…
Cryptocurrencies continue to spread. In particular, units such as Bitcoin, Dogecoin and Shiba Inu attract attention with their popularity. This interest is also on the radar of cryptocurrency exchanges. For this reason, many companies are in their marketing strategy “The best platform to buy and sell Bitcoin!” using ads like
However, recent developments have shown that the extent of this situation has gone much further. According to the information received, some exchanges, including Binance and Coinbase, added phrases such as BTC, SHIB and DOGE to the mobile application name. Here are the details…
Binance and Coinbase have changed their name!
As of today, Binance and Coinbase, which have decided to make changes in their mobile application, have changed their name. Binance’s new name on mobile has been updated to “BTC, SHIB and DOGE“, while Coinbase’s has been changed to “Trade Bitcoin, Ethereum, SHIB“. No explanation has yet been made about this situation, which is seen as a kind of marketing strategy.
While the reason for the change remains a mystery for now, some claim it’s a strategy to stand out in search results. So will this plan work? This situation, which is made for search engine optimization (SEO), is preferred to rank higher in searches.
For example, when users search for “Trade Bitcoin” or “Ethereum” in the app store, Binance and Coinbase will appear much higher. This will especially contribute to the increase in the number of users. However, it is useful to open a small parenthesis for Binance.
So what do you think about this subject? Why do you think the mentioned cryptocurrency exchanges changed their name? You can share your views with us in the comments section.
