Instagram: Facebook announced this Thursday (17) the arrival of ads to the tool Reels on Instagram. The functionality debuts after testing in some countries, such as Brazil, Germany, Australia and India.
In a statement, the company highlighted the potential of Reels as a global stage, where it is possible to “connect brands with new potential customers and allow people to discover even more inspiring content from different brands and creators”.
Ads will last up to 30 seconds and will appear in the regular Reels feed, alongside the content that users post and watch on Instagram.
The new tool is not only aimed at big brands, but also at creators who want to promote their content or sell products on the platform. All ads will be in full-screen format, vertically, similar to those that are currently published in Stories. Like any content on Reels, people will be able to comment, like, view, save and share the ads.
In addition, it will also be possible to control the experience with all ads published via Reels. If you don’t like a particular ad, or find it abusive, the user can ignore or tap the post’s menu to hide or report the content.
A new format to promote brands
For Instagram director of operations Justin Osofsky, Reels is perceived by the company as “a great way for people to discover new content on Instagram and therefore the ads fit naturally.” For the COO, this is an opportunity to promote brands of all sizes, in an environment where people are having fun, taking advantage of a new format.
In the testing phase, some Brazilian brands such as Dengo Chocolates, Itaú, Magalu and Sallve have already used, and are using, Reels. All expressed, in the Facebook statement, the perception that the tool brought more visibility, interaction and engagement on the networks.
