A new study has found that more than half of adults living in the US identify themselves as Taylor Swift fans.
According to a survey conducted by the research company Morning Consult, 53% of American adults admit that they are fans of the pop star.
The survey, conducted ahead of Swift’s “Eras” tour, which kicks off this weekend (March 17) in Glendale, Arizona, explores “one of the most passionate music fandoms, finding out who they are, what drives them and what their favorite albums are.”
The survey also showed that of those who are fans of the singer, 16 percent identified themselves as “avid,” while Swift’s fandom “mainly consists of millennials and tends to be white, suburban and democratic.”
The results showed that almost 74% of self—proclaimed “avid” Swift fans are white, with more than half of them living in the suburbs (53%), and the majority also identify as Democrats (55%). About half of Swift fans (49 percent) also reported that their family income is less than $50,000 (£41,200).
However, the gender profile is more uniform: women make up 52% and men 48%.
The survey showed that almost half (45%) of fans are millennials, but adults of generation Z make up only 11%, behind representatives of generation X (21%) and baby boomers (23%).
A separate survey question showed that less than half (44%) of avid fans consider themselves part of the Swift community.
The survey was conducted from March 3 to March 5, 2023 among a representative sample of 2,204 U.S. adults.
As Swift opens “The Eras Tour”, it will be marked by a temporary name change in Glendale.
A host of special guests, including Paramore, beabadoobee, Phoebe Bridgers, girl in red, MUNA, Haim, Gayle, Gracie Abrams and Owenn, are joining Swift on tour in support of her latest album “Midnights”.
